The 10+ year salon owner.
These guys are tired! Slugging away behind the chair to cover the wages and expense shortfall of underperforming staff. They've had to make lifestyle changes to accommodate the situation. Some even have health-related issues. They'd like to get out from under this predicament. But walking away or closing down has meant carrying debt, and the thought of joining someone else's salon is just as unfathomable as the debt. They had thought of renting chairs but were fearful of the rumors associated with the old way of renting and weren't sure they had enough steam to implement it.
2 to 5-year salon owners looking to be rewarded for their efforts.
These guys see the concept as an opportunity to rent enough chairs to cover the operating expenses allowing them to take home the income they've personally generated. So a $2000, $3000, or $4000 a week stylist/colourist can take this revenue home as straight-up income rather than shelve it out to cover the wages of others. When done well, this model makes this possible. However, given many salon owners have never been able to pay themselves in this way (yet longed to know how it feels) find the entire concept of receiving an income that's proportionate to their time and energy truly inspiring. So, more days on the floor equals more revenue, fewer days... less! But just being able to make decisions that reflect doing business on their terms is often something they'd never imagined.